Meet a man who got “Deathly Hallows” early

July 19, 2007 · 1 Comment

Say hi to Brad from Paxton, Illinois. His copy of “Harry Potter and the Deathly Hallows” arrived Wednesday — three days early. Brad ordered from DeepDiscount.com.

Brad’s not the only one to receive “Deathly Hallows” early, and Scholastic is, of course, freaking out over DeepDiscount’s screw-up, real or accidental. If I were DeepDiscount I’d have sent the books early, too. Hey… let a few copies escape early and you pick up millions in free publicity, right? Then again you may have to spend the same to defend yourself against Scholastic.

Categories: Books · Business · Champaign-Urbana · Marketing · eCommerce

1 response so far ↓

  • Toby // July 19, 2007 at 4:00 pm

    I never thought about it but I bet you’re right and that website released the books on purpose. Not a bad marketing plan.

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